MMMy Migros

Migros is the largest and the first supermarket chain in Turkey as well as in Switzerland. During our short conversation with ISL's HR manager, she told me how suprised she was when she saw Migro (this is how it is pronounced in Swiss language) in Istanbul. I didn't claim Migros was indeed Turkish, although many Turks believe it is a Turkish brand. They have all the right to think so since Migros is effective in Turkish markets since 1954 and now owned by Koc Group. (1)

If you are in an Anatolian town, Migros is one of the few places you can buy alcohol or pork products, whereas Migros Switzerland markets do not sell alcohol.

Swiss Migros is not only a supermarket chain; if I am not wrong they own a bank, a telephone company, petrol stations and have many other small companies.

The prices in Swiss Migros is said to be lower, this was not the case in Turkey. Migros was always a bit more expensive than CarrefourSA, or than my local bakkal.

Migros Turk is an international brand with 56 stores around the world, mostly located in Turkic countries and Russia under the name "Ramstore". They serve a range of goods to 140 million customers in total. On the other hand, Swiss Migros seems to be earning enough money from Swiss customers and has no international connections. This is really interesting, the owner and the founder of the company is Swiss, but the person who made it an international brand is Turkish. I am sure Koc paid a large bill to take over the copyright of Migros name.